Would you like to see higher levels of engagement and better enquiries from your commercial property listings? In a competitive market the quality of your copy can be the difference between sealing a deal and missing out on a potential opportunity.
When it comes to residential properties, purchasing and leasing decisions tend to be more emotionally driven than for commercial properties. This is because the decision is more personal. For commercial properties, raised capital or the company’s money is often used to make the purchase, and there may be a level of accountability to investors and other stakeholders to consider. Although it’s important to keep this in mind, emotional motivators will still be influencing factors.
So how do you tailor your approach to the commercial market and speak to a prospect’s emotions in your marketing message? The key is to weave benefits into the features that prospects take into consideration when purchasing or leasing a commercial property.
There are three main types of commercial property. These are OFFICE, RETAIL and INDUSTRIAL. Each have their own features and benefits that will play a role in a potential buyer’s purchasing or leasing decision.
A snappy headline will attract interest. It can make or break your content and should communicate a key benefit or feature. Here are a few examples:
Illustrating the benefits of a commercial listing’s position gets prospects thinking about the positive impact the property will have on their success. Here are some examples of phrases relating to the position of a commercial property:
Every commercial property has specific features with benefits that can be woven into your property listing. The aim is to paint a picture of what prospects can achieve when they are in the premises. Here are some examples:
Kelly Ann Cameron