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 So what makes a perfect flip or renovation investment property and how do you market the qualities that will attract these buyers?
Desirable locationA desirable neighbourhood is the most critical box to tick when buying a house to flip or renovate to invest. A desirable location could be a hot spot with rising or steady real estate sales, or simply somewhere people want to live – a nice street, close to good schools, within easy access to public transport, or situated in a safe family-friendly environment. Here are some phrase examples for a listing that ticks the ‘desirable location’ box (extracted from The Copy Cat Real Estate Phrase Finder): STREET:
Here are some phrase examples for a listing that ticks the ‘structurally sound’ box:
Here are some non-specific phrase examples that relate to a listing’s potential:
Here are some phrase examples for a listing that ticks the ‘suitable block’ box: ASPECT:
Here are some phrase examples for a listing that ticks the ‘versatile layout’ box:
Here are some phrase examples for a listing that ticks the ‘good value’ box:
 Would you like to see higher levels of engagement and better enquiries from your commercial property listings? In a competitive market the quality of your copy can be the difference between sealing a deal and missing out on a potential opportunity.
When it comes to residential properties, purchasing and leasing decisions tend to be more emotionally driven than for commercial properties. This is because the decision is more personal. For commercial properties, raised capital or the company’s money is often used to make the purchase, and there may be a level of accountability to investors and other stakeholders to consider. Although it’s important to keep this in mind, emotional motivators will still be influencing factors. So how do you tailor your approach to the commercial market and speak to a prospect’s emotions in your marketing message? The key is to weave benefits into the features that prospects take into consideration when purchasing or leasing a commercial property. There are three main types of commercial property. These are OFFICE, RETAIL and INDUSTRIAL. Each have their own features and benefits that will play a role in a potential buyer’s purchasing or leasing decision. Office:
HEADING A snappy headline will attract interest. It can make or break your content and should communicate a key benefit or feature. Here are a few examples:
Illustrating the benefits of a commercial listing’s position gets prospects thinking about the positive impact the property will have on their success. Here are some examples of phrases relating to the position of a commercial property:
Every commercial property has specific features with benefits that can be woven into your property listing. The aim is to paint a picture of what prospects can achieve when they are in the premises. Here are some examples:
 How to create an emotional connection with buyers through storytellingOverwhelming research suggests that purchasing decisions are made with both logic and emotions in play. Therefore, your representation of a listing should not only consist of its key features and attributes, but the emotional triggers that will influence a buyer’s connection to a property.
The property needs to ‘feel right’ before a buyer will use logic to justify their decision to commit. The more proficient you are at establishing an emotional connection between the prospective buyer and the property, the more likely it will be that you will close the sale. So, what sort of marketing messages will create experiences that speak to your buyers on an emotional level? The age-old practice of storytelling is a powerful method when marketing listings. When home buyers are considering a purchase, they’re buying into a lifestyle. Living in a coastal location may mean early surfs, afternoon walks along the beach, and a stroll to the village café on the weekend. A city location may mean a short commute to work using an easy transport network, a large choice of dining and entertainment options within easy reach, a low maintenance apartment that offers safety and security, and opportunities to immerse yourself in a socially diverse environment. Here are some examples of phrases aimed at putting a prospective buyer in the picture to create an emotional connection:
Ways to get to know your area could include:
These questions may include:
Examples include:
 I you're a homeowner, you already know that keeping your property in tiptop shape requires dedication and patience for ongoing maintenance. But what if you've put your home on the market, or even accepted an offer? Perhaps you're thinking: Not my problem anymore.
Sorry, folks, we've got news for you: Just because you’re selling doesn't mean you're off the hook from routine maintenance tasks—and that's especially true if you’ve already vacated the house. Sure, a well-cared-for house shows better: Small things like broken doorbells and leaky faucets make buyers wonder if your property also has bigger issues elsewhere. But more important, a little routine maintenance can help you avoid a catastrophic problem down the line (e.g., burst pipes, roof leaks, critters moving into your attic) that could devalue your property and derail that sale To prevent minor issues from escalating into full-blown, money-sucking, sale-killing problems, focus on these six important areas you can’t afford to neglect. 1. Keep up the yard and walkways Whether you're still living at the home or not, you'll want to make sure to keep your landscaping tidy—remove dead tree limbs, rake leaves, and clean out flowerbeds. If your home is already vacant, have someone tend to the yard regularly so that grass and weeds don’t detract from your home’s appearance, suggests Kyle Hiscock, a Realtor® with Re/Max Reality Group in Rochester, NY. “If your home does not have a well-maintained exterior, (potential buyers) will keep driving,” he cautions. “Plus, this kind of neglect can be a bull's-eye for vandals to break into your property.” Consider having lights on timers so the house doesn’t look dark all the time, and arrange for driveways and walkways to be plowed weekly in the winter months. And don't let mail pile up in the mailbox. 2. Clean the gutters and check the roof This one's easy to forget about, even when you don't plan on going anywhere. But when it comes to gutter and roof issues, neglect can cause a dangerous domino effect. Overflowing gutters can damage your foundation, and also lead to drainage issues. And, of course, you don’t want buyers seeing puddling water as they approach your house. Just ask Alise Roberts, owner/broker at Alise Roberts & Company in Bellevue, WA. In the rainy Pacific Northwest climate, she frequently has to remind her clients to keep sidewalks clear of moss and clean gutters of pine needles and leaves. "Buyers, seeing the house when it’s raining, will also see your gutters overflowing," she says. "That’s a terrible first impression.” And then there's the roof. Of course, it'll be examined during the home inspection, but it would behoove you to do it before putting your home on the market. Small roof cracks can remain undetected for years, causing water to slowly infiltrate your home and damage ceilings and walls. “If water starts to penetrate a property, it can be a very difficult sale," Hiscock notes. "Water in basements or in homes is one of the top three things buyers are scared of.” 3. Service your heating systems It’s not sexy, but the hidden guts of your home need regular attention, whether you’re still living there or not. That means having your HVAC systems professionally serviced. First up, your furnace: If you get it addressed before you list your home, it won't smell like dust when you crank up the heat during an open house on a chilly day. While you're at it, have the duct work and filters cleaned as well. And if you have baseboard heaters, vacuum those out, too. (Speaking of heat, Roberts suggests keeping the thermostat at 66 degrees Fahrenheit when agents are showing your house so buyers can visit your place comfortably. This will also avoid any issues with pipes freezing or bursting.) Have a chimney? Be sure to have it inspected and cleaned as well. “You want to make sure there are no cracked flue tiles, and that from the exterior, there are no gaps in the mortar between the bricks,” Hiscock explains. “Otherwise, you could potentially have the chimney fall over onto the house, and that’s a very expensive fix.” 4. Keep the critters out If you don’t want to add "family of raccoons included" to your listing (and pay the hefty tab for getting them out), inspect the inside and outside of your home for any areas that need to plugged up. Take care of holes from damaged siding or fascia under the roofline—and do it promptly. “In a colder climate, squirrels look for somewhere warm to go, and they’ll find their way into your property,” Hiscock says. Stove and dryer vents, for example, should be covered with wire mesh to deter pests. 5. Wash your windows Most people associate sparkling windows with spring-cleaning, Roberts says. But if your house is on the market, it doesn't matter what time of year it is—you need to get those babies squeaky clean. “If buyers walk through your home and all they see is dirty windows, that’ll really mar the showing process," she says. Make sure to wipe them down after a bad storm, when they're especially likely to show muck and grime buildup. 6. Check the calendar Depending on what time of year you bring your house to market, pay attention to any details that scream, "We don’t live here or care anymore," Roberts says. That means tackling seasonal tasks such as clearing away lawn mowers in the fall and storing shovels in the spring. “Too often, I see a seller’s patio furniture still outside during the winter time. To me, that's not a good reflection on the property,” Hiscock says. “It shows deferred maintenance and lack of caring, and can really turn off a potential buyer. "If a seller can’t put away their patio furniture and lawn mower, what makes you believe that they've actually maintained the property all the years they've been there?” he adds. Staying on top of these regular tasks will make it easier to sell your home with fewer headaches. Plus, it'll preserve the value of your property, and potentially, the thickness of your wallet, too. |
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